JD.Com: Responding to a CEO Crisis |
作者姓名:Lu Zhang; William Wei; Yanming Liao; Jieyan Song; Yi Wu; |
商品類型:Case (Pub Mat) | 商品編號:9B20M018 |
出版日期:2020/02/07 | 內容長度:7 頁 |
In August 2018, the founder and chief executive officer of JD.com, one of China’s largest e-commerce sites, was accused of sexual assault and was arrested. He denied wrongdoing and was released less than a day later. One week after his return to China, JD.com’s share value hit a 19-month low. In November 2018, the company announced that its customer base had shrunk for the first time since 2014. The impact from the investigation into the alleged assault .....more
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JD.Com: Responding to a CEO Crisis - Teaching Note |
作者姓名:Lu Zhang; William Wei; Yanming Liao; Jieyan Song; Yi Wu; |
商品類型: | 商品編號:8B20M018 |
出版日期:2020/02/07 | 內容長度:14 頁 |
Teaching note for product 9B20M018.
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Rocky Mountain Soap Company: The Move Toward Sustainable Packaging |
作者姓名:Joel Gehman; Jennifer Sloan; Jennifer Liu; Yi Wu; Leanne Hedberg Carlson; |
商品類型:Case (Field) | 商品編號:9B19M082 |
出版日期:2019/09/30 | 內容長度:11 頁 |
In late 2017, the co-owners of Rocky Mountain Soap Company in Canmore, Alberta, faced an important challenge. Their company produced and retailed toxin-free, 100 per cent natural bath and body products, and they wanted the product packaging to reflect their company’s commitment to sustainability. To meet the challenge of identifying and implementing sustainable packaging solutions, the co-owners needed to address intensifying competition, make good .....more
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Rocky Mountain Soap Company: The Move Toward Sustainable Packaging - Teaching Note |
作者姓名:Jennifer Sloan; Jennifer Liu; Yi Wu; Leanne Hedberg Carlson;Joel Gehman; |
| 商品編號:8B19M082 |
出版日期:2019/09/30 | 內容長度:11 頁 |
Teaching note for product 9B19M082.
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